Sat, Dec 12|
A Brand New You: Creating an Impactful Brand Message
If you want to level-up your business, then your brand needs a personality. Successful brands create a language and tone of voice that aligns with their audience. Learn to define your brand's persona, characteristics, and purpose to excite and enhance your engagement with your audience.
Time & Location
Dec 12, 2020, 2:00 PM – 3:30 PM
About the Event
Understanding your Brand persona's defining characteristics and its purpose for existing allows you to stand firm moment to moment as change happens. Successful brands learn to create a language and tone of voice that aligns with their audience, providing the feeling of a friend who provides value to their lives. Using the Brand Archetype framework, you will identify what your customer experiences when connected to your brand. Then you will learn how to give your brand a personality and behaviors that further excite your customers to stay loyal as a member of your tribe! It is time to seize your moment. Let's level-up!
Anthony Morgan, Jr. is the Co-Founder and Executive Director, Create U Network which helps bring the dream of owning and growing a small business to life. Anthony provides executive, career, life coaching, and consultation to clients nationwide. He specializes in working with non-traditional career seekers, entrepreneurs, creatives, introverts, and beyond. Anthony helps people align their career with their purpose and take action on life transitions. He holds a Master's degree in Human Resources and Professional Development from the University of Towson and a Bachelor's in Marketing from the University of South Florida. Anthony is an Airforce Veteran, has worked for fortune 500 companies doing national marketing and sales, led teams for multi-million dollar non-profits as an instructional designer and trainer for participants seeking employment, and co-founded a startup that supports unconventional entrepreneurs develop their business ideas. He is Myers-Briggs certified, trained CO.STARTERS and Creative Startup facilitator, and trained in numerous workforce development disciplines.